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Stop drowning in admin

Cape Town’s AI studio that turns WhatsApp chaos, endless spreadsheets and missed deadlines into calm, automated systems for photographers, talent agents and fashion labels, in fact any creative business.

Creative Automation Audit + 5-Figure Blueprint Session

Step 2 – See it working

In the next 3–4 weeks we build you a fully functional prototype you can use immediately.

Most clients already save 12–25 hours in the first month.

AI & Automation in Action:

What Can AI Actually Automate for Your Creative Business?

Client Communication
Quoting & Invoicing
Casting & Talent Selection
Model/Actor Availability
Call Sheets & Schedules
Project Tracking
Mood Boards & Tech Packs
Sample & Inventory Tracking
Social Media & Content
Retouching Workflow
Influencer Gifting & Seeding
Expense & Budget Tracking
Contract Generation
CRM & Lead Nurturing
Feedback & Client Approvals
Supplier & Factory Comms
Timesheets & Payroll
Reporting & Insights
Chatbots & AI Calling
Custom Booking Systems
Lead Generation AI Engine

At Anthem AI Systems, we build custom AI and automation solutions tailored for South Africa's creative industries — fashion labels, photographers, talent agencies, production houses, ad studios, and more.

We start with your Automation Audit: a 60–75 minute deep-dive where we map every bottleneck in your business and deliver a custom blueprint with quick wins and priced fixes.

Then, we prototype a working system in 3–4 week using no-code tools and vibe coding. Finally, we upgrade to a full agentic AI build — autonomous agents that run 24/7, handling admin so you reclaim dozens of hours every month for what you love: designing, shooting, casting, and creating.

No generic bots.

Everything is secure, scalable, and built by someone who understands the real chaos of Cape Town creatives

Small businesses using AI automation reclaim over 20 hours per month — that's a full workweek back for creating.

(Thryv 2025 survey)

AI-powered automation cuts operational expenses by up to 30%, freeing budget for shoots, campaigns, and growth.

(Gartner)

Automated workflows increase productivity by 25–30% in creative processes, letting you focus on high-value ideas.

(Kissflow 2025)

Generative AI can automate up to 26% of tasks in arts, design, fashion, photography, and media — handling the boring stuff perfectly.

Creative Automation Audit + 5-Figure Blueprint Session

Why Choose Anthem AI Systems?

Because I’ve lived the creative chaos you’re facing right now.

Hey, I’m Ian Gareth Hadfield – a former actor turned talent powerhouse with nearly 40 years in South Africa’s entertainment and creative industries. From defying my dad at 17 to study drama (and moving out to make it happen), to performing in professional productions, booking thousands of models and actors for global brands like Gillette, Coca-Cola, and Smirnoff, and producing over 400 runway shows – I know the thrill and the grind.

I’ve worked with icons like Basetsana Khumalo and Diana Tilden-Davis, and agencies from GAPA to Arte Viva. But what really drives me? Seeing how admin bottlenecks – endless WhatsApps, spreadsheets, and lost invoices – steal your creative fire. As a certified Life Coach and NLP Practitioner, I’ve spent years fixing that for talent agencies, fashion labels, and production houses.

Now, with Anthem AI Systems, I blend my insider knowledge with cutting-edge AI to automate the boring stuff. No more losing 20+ hours a month to chaos. Let’s build systems that let you focus on what you love: creating, casting, and conquering.

Ready to reclaim your time? Book your R1,500 Automation Audit today.